DentFirst Dental Care’s Internet Privacy Statement
DentFirst has a solid commitment to providing excellent service to all of our patients as well as visitors to this website. This includes respecting your privacy concerns. We understand that you may have questions about how this website collects and uses information. We have prepared this Statement to inform you of the privacy principles that govern DentFirst.com.
This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized this Statement by major processes and areas so that you can quickly link to the information of most interest to you.
The bottom line is that meeting your needs and expectations form the foundation of everything we do – including protecting your privacy.
If, after reviewing this Statement, you have any questions or privacy concerns, please send an e-mail to Patient Services or send a letter to:
HIPAA Privacy Compliance Officer
1650 Oakbrook Drive #440
Norcross, GA 30093
This website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, email address, or any other personally identifiable information. When you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request, and other information which is provided in the HTTP header. We collect the HTTP request header information to make our website function correctly and provide you with the functionality you see on this website, as our servers use this information to deliver the pages on this website to you. We also use this information to understand better how visitors use our website and how we can better tune it, its contents, and its functionality to meet your needs.
Information We Collect
When we need to collect personally identifiable information from you to provide you with a particular service we will ask you to supply us with the information we need voluntarily. For example, if you would like to make an appointment or pay on your account. We will use your email address to send a confirmation and, if necessary, might use the other information to contact you for help processing the data. We may also use your email address to send you information about your treatment or to explain unmet dental needs. See the Email section of this Statement for instructions on how to opt-out of emails at any time.
The personally identifiable information you provide to us for making an appointment is made available to the appropriate office to meet your request. If you cancel your work, the data is stored for recordkeeping and is not accessed again. After making an appointment, unless you tell us otherwise, the information you provide will not be shared with any other parties.
DentFirst may use the services of a third-party mailing house for the sole purpose of mailing statements and other materials to you. We treat the information you provide as confidential, subject to our company’s security procedures and corporate policies regarding protecting and using personal information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) link, provided you use an SSL-enabled browser such as Microsoft Internet Explorer or Netscape Navigator. This ensures that your information is encrypted as it travels over the internet.
This secure mode is enabled before personal payment information is transmitted from your computer. You will know you are in a safe way when the padlock or key icon in the lower corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “HTTP” to “HTTPS.”
After information reaches Verisign, our credit card processor, it is stored on a secure server behind firewalls designed to block unauthorized access from outside Verisign or DentFirst. Information collected on the sites covered by this Statement is processed and stored in the United States.
Disclosure of Information to Third Parties
In addition to the personal and required information sharing described directly above, DentFirst does not use the services of third parties, such as marketing companies. We provide non-personally identifiable information to certain service providers for their use on an aggregated basis to perform their contractual obligations to us. We prohibit the sale or transfer of personal information to entities outside of the DentFirst family for their use without your approval.
Our website uses “cookie” technology. “Cookies” are encrypted text strings that a website stores on a user’s computer. Some features on our website require the use of a cookie. Without cookies, we cannot keep together information that you enter on multiple pages. For example, unless DentFirst.com can remember the amount you wish to pay online, it would not be able to communicate that amount to our credit card processor.
In addition, the service providers we use to serve and host our website or deliver our emails use session and persistent cookies to track the number of times DentFirst.com is accessed. Sometimes cookie technology is used to track the number of times a page is viewed. In all cases, the generated cookie does not contain any personally identifiable information and will remain on your hard drive until you delete it.
You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.
DentFirst and its third-party service providers may use pixel tags (also known as “clear gifs,” “beacon gifs,” etc.). Pixel tags are not visible to the website user and consist of a few lines of computer coding. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with DentFirst. DentFirst may use pixel tags to:
- track site content
- determine your ability to receive HTML-based email messages.
Emails and Opt-Out
We intend to send you only email communications that will be useful to you and that you want to receive. When you provide your email address, we will periodically contact you via email and provide information that may interest you. These communications will relate to DentFirst information only.
DentFirst has no marketing relationship with any other entity. We do use a third-party email server to send emails. This service provider is prohibited from using your email address for any purpose other than to send DentFirst-related emails.
If you do not wish to receive emails with updates and information please communicate that desire by emailing us. In addition, every time you receive an email, you will be provided the choice to opt out of future emails by following the instructions provided in the email. You may also opt-out online by updating your account.
Employment at DentFirst
Only DentFirst uses the information you provide to us via email concerning employment. It is entirely confidential to DentFirst.By providing us with your email address, you opt-in to an email list so that we can provide you with information or other announcements.
Once you have elected to be included in the email list, you will also choose to opt out. DentFirst will not use the information you provide for any purpose other than to determine your qualifications for potential employment with DentFirst and send the requested emails.
This is a United States website and is subject to United States law. DentFirst will disclose personally identifiable information without your permission only when required by law or in good faith belief that such action is necessary to investigate or protect against harmful activities to others.
In the future, we may need to change this Statement. All changes will be made here so that you will always know what information we gather, how we might use it, and whether we will disclose it to anyone.