Internet Privacy

 

DentFirst Dental Care’s Internet Privacy Statement

DentFirst has a strong commitment to providing excellent service to all of our patients as well as visitors to this web site. This includes respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses information. We have prepared this statement to inform you of the privacy principles that govern DentFirst.com .

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized this statement by major processes and areas so that you can quickly link to the information of most interest to you.

The bottom line is that meeting your needs and expectations form the foundation of everything we do – including protecting your privacy.

If after reviewing this Statement you have any questions or privacy concerns please send an e-mail to Patient Services or send a letter to:

DentFirst, P.C.
HIPAA Privacy Compliance Officer
1650 Oakbrook Drive #440
Norcross, GA 30093
Browsing
Information We Collect
Disclosure of Information to Third Parties
Cookies
Pixel Tags
E-Mails
Careers at DentFirst
Other Sites
Legal Issues
DentFirst.com Internet Privacy Statement Changes

Browsing

This website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your e-mail address, or any other personally identifiable information. When you request a page from our web site, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information which is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality which you see on this website, as our servers use this information to deliver the pages on this website to you. We also use this information to better understand how visitors use our website and how we can better tune our website, its contents and functionality to meet your needs.

Information We Collect

When we need to collect personally identifiable information from you to provide you with a particular service we will ask you to voluntarily supply us with the information we need. For example, if you would like to make an appointment or pay on your account. We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help in processing the information. We may also use your e-mail address to send you information about the treatment you have received or to explain unmet dental needs. See the E-Mail section of this Statement for instructions on how you can opt out of e-mails at any time. The personally identifiable information you provide to us for making a appointment is made available to the applicable office for the purpose of meeting your request. If you cancel your appointment, the information is stored for recordkeeping purposes only and is not accessed again. After making an appointment, unless you tell us otherwise, the information you provide will not be shared with any other parties.


DentFirst may use the services of a third party mailing house for the sole purpose of mailing statements and other materials to you.

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and corporate policies regarding protection and use of confidential information. When we ask you for credit card data it is transferred over a Secured Sockets Layer (SSL) link provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. This ensures that your information is encrypted as it travels over the internet. This secure mode is enabled before any personal payment information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https.”

After information reaches Verisign, our credit card processor, it is stored on a secure server which resides behind firewalls designed to block unauthorized access from outside of Verisign or DentFirst. Information collected on the sites covered by this Statement is processed and stored in the United States.

Disclosure of Information to Third Parties

In addition to the personal and required information sharing described directly above, DentFirst does not use the services of third parties, such as marketing companies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. We prohibit the sale or transfer of personal information to entities outside of the DentFirst family for their use without your approval.

Cookies

Our website uses “cookie” technology. “Cookies” are encrypted strings of text which a website stores on a user’s computer. Some features on our website require the use of a cookie. Without cookies we will not be able to keep together information which you enter on multiple pages. For example, unless DentFirst.com can remember the amount you wish to pay online it would not be able to communicate that amount to our credit card processor. Cookies also enable us to customize our website and offerings to your needs as well as provide you with a better online experience on DentFirst.com. The types of cookies which we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you leave DentFirst.com. Persistent cookies remain on your computer hard drive until you delete them. We do not use cookies to gather information concerning your visits to other sites, nor ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with DentFirst. Cookies do not corrupt or damage your computer, programs, or computer files.

In addition, the service providers we use to serve and host our web site, and/or deliver our e-mails, use session and persistent cookies, to track the number of times DentFirst.com is accessed. Sometimes cookie technology is used to track the number of times an page is viewed. In all cases, the cookie generated does not contain any personally identifiable information and will remain on your hard drive only until you delete it.

You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.

Pixel Tags

DentFirst and its third party service providers may use pixel tags (also known as “clear gifs”, “beacon gifs”, etc.). Pixel tags are not visible to the user of the web site and consist of a few lines of computer coding. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with DentFirst. DentFirst may use pixel tags to:

  • track site content
  • determine your ability to receive HTML-based e-mail messages.

E-Mails and Opt-Out

It is our intention to send you only e-mail communications which will be useful to you and which you want to receive. When you provide your e-mail address to us, we will periodically contact you via e-mail and provide information that may be of interest to you. These communications will relate to DentFirst information only. DentFirst has no marketing relationship with any other entity. We do use a third party e-mail server to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send DentFirst related e-mail. If you do not wish to receive e-mails with updates and information please communicate that desire by e-mailing us. In addition, every time you receive an e-mail you will be provided the choice to opt-out of future e-mails by following the instructions provided in the e-mail. You may also opt-out online by updating your personal account.


Employment at DentFirst

Only DentFirst uses the information you provide to us via e-mail concerning employment. It is entirely confidential to DentFirst.

By providing us your e-mail address you opt-in to an e-mail list so that we can provide you with information or other announcements. Once you have elected to be included in the e-mail list you will also have the choice to opt-out. DentFirst will not use the information you provide for any purpose other than to determine your qualifications for potential employment with DentFirst and to send e-mails you have requested.

Other Sites

DentFirst is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites from which you have accessed our website or to the non-DentFirst websites which you may access from our website.

Legal Issues

This is a United States website and is subject to United States law. DentFirst will disclose personally identifiable information without your permission only when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to others.

In the future, we may need to change this Statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.